Social Media Analytics is a relatively new field that attempts to measure (and make useful) the vast storehouse of data generated by social media websites. Websites like Klout assign a "Kloutscore" which measures the quality of the influencer. Kloutscores are a mix of data points from Twitter (such as following counts, follower counts, retweets, list memberships etc.) and Facebook (such as comments, likes, # of friends in your network). Up till now rating social influencers, especially for brands, has been more subjective than science. Kloutscores change that by generating a score on a 0-100 scale. Scores can be improved by way of more social engagement. And the web is already saturated with helpful tips on improving your Kloutscore. Once again we see the "game layer" at work. Klout also segments area of influence by individual. Giving the area of influence for the influencer. The only perfect Kloutscore? You guessed it. Justin Bieber.
Wednesday, March 16, 2011
Klout Computing
Social Media Analytics is a relatively new field that attempts to measure (and make useful) the vast storehouse of data generated by social media websites. Websites like Klout assign a "Kloutscore" which measures the quality of the influencer. Kloutscores are a mix of data points from Twitter (such as following counts, follower counts, retweets, list memberships etc.) and Facebook (such as comments, likes, # of friends in your network). Up till now rating social influencers, especially for brands, has been more subjective than science. Kloutscores change that by generating a score on a 0-100 scale. Scores can be improved by way of more social engagement. And the web is already saturated with helpful tips on improving your Kloutscore. Once again we see the "game layer" at work. Klout also segments area of influence by individual. Giving the area of influence for the influencer. The only perfect Kloutscore? You guessed it. Justin Bieber.
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