Wednesday, March 16, 2011

Cool New App O' The Day: Beluga

Team Dentsu turned me on to this app. But I will be using it guaranteed. Created by a team of ex-Googlers, "Beluga" is a cross-platform push notification, texting app that allows you to simply form groups or "pods". Basically, private texting to a set group of friends. Anyone who's ever tried to organize a group event in NYC knows the annoyance of texting 25 different people. Beluga solves this by creating a text-like chat room, so members of the pod can zero in on bar or dinner plans, meet up at a certain spot at a crowded event or concert, etc. It's cool, intuitive and vastly life-simplifying. I'm a fan.

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